Wednesday, May 2, 2012

Target Addict: Mark your calendars

Target's new designer collaboration, as was evident in this feature story in the USA Today, debuts this Sunday, May 6th!! As if the Bullseye wasn't fabulous enough, it has teamed up with trendy shops from across the country to create affordable limited-edition goods for The Shops at Target.

The concept:  A savvy retail marketing approach much like more upscale retailers like Saks, Bloomingdales, Neiman Marcus and Fred Segal, Target will now offer various boutique stores within their store selling specialty goods.  The five collections total nearly 400 exclusive products both in-stores and online.

"The idea came from the fact that we have a lot of people who are out shopping the world all the time, looking for great new ideas, designers, trends," says Target's Home Division senior vice president Stacia Andersen. "As every single group would come back, they would keep saying, 'When you go to Miami, you have to go to The Webster!' or 'Have you been to Connecticut? You have to see Privet House!' It just kept coming back to these shops that we visited and how well-curated they were and how visionary the shop owners were."

In addition to The Webster (Home of Miami's passion for chic fashion) and Privet House (Vintage treasures with a bohemian-chic feel from Connecticut), the other shops include Cos Bar (Cutting edge beauty palace from Aspen) , Polka Dog Bakery (Biscuits and bones to drool over from Boston), and The Candy Store (Rare and wonderful sugary treats in glass jars from San Francisco).

Will you be stopping by to take a peak??
Shown here is one of Target's offerings from high-end Miami boutique,
The Webster: a wallet-friendly shift dress for just $40. 

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