Thanks to Real Simple magazine, I came across this article that I thought was too good not to share. Marketing experts agree that people subconsciously associate specific social or cultural messages with color. Next time you walk through the mall, look at the rainbow of colors on signs, labels, doors, and shopping bags. These colors are usually always strategically placed in an effort to get you to loosen your purse strings.
Below explains how 10 different shades affect your purchasing habits;
BLACK: The signature color of sophistication (hello little black dress), it dominates high-end makeup packaging and can even make inexpensive blushes and lipsticks seem more upscale. Insert: MAC cosmetics.
BLUE: Most people like blue. No wonder it connotes trust and dependability and is a favorite logo color for financial institutions seeking to make people feel more secure. Insert: My husband's company, Deloitte & Touche. Blue can improve customer loyalty too. Patrons are 15 percent more likely to return to stores with blue color schemes than to those with orange color schemes, according to a 2003 study published in the Journal of Business Research.
BURGUNDY: This color reminds us of all things rich and refined (think red wine), so don't be surprised if the Merlot duvet cover you covet costs more than a white one in a similar style. Its prismatic cousin, brown, has similar connotations of luxury.
GREEN: Retailers often employ this color to attract eco-minded clients. But remember: just because an item is green doesn't mean it's environmentally friendly. INSERT: Whole Foods.
ORANGE: The color is associated with fairness and affordability which is why you'll find it at stores offering good value. Insert: Home Depot and Payless Shoes.
PINK: This sweet color - in particular a shade close to bubble gum - has calming effects, according to research published in the Journal of Orthomolecular Psychiatry. Scientists found that seeing pink slows people's endocrine systems and tranquilized tense muscles. Wondering how that might influence your wallet? Feeling relaxed may make it less painful to part with cash. Insert: Victoria Secret.
RED: Although plenty of shops embrace this color (Target, TJMaxx) and still find financial success, market experts warn that, just like a stop sign, a red placard can make consumers hit the brakes. It serves as an alarm, triggering a more careful consideration of our outlays.
VIOLET: Purple reigns in the beauty industry, especially in the category or anti-aging products. When people see it, they think of royalty. Consequently, a purple box may help us persuade us that the product has special properties and is worth a princely sum. Insert: Alterna's Anti-Aging line at Sephora.
WHITE: In branding, white suggests simplicity and purity. Note: 75 percent of top skin-care brands are packaged in white. Insert: Oil of Olay to name one. It also stands for modernity and honesty, which may be why Apple swears by it.
YELLOW: A mainstay at fast food restaurants, yellow evokes energy and increases appetite, perhaps explaining why your stomach may start to growl when you pass those golden arches.
Interesting, eh? I thought so.
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